Customer Relationship Management (CRM) is a way to identify, acquire, and retain customers, a business' greatest asset. Research has shown that companies that create satisfied, loyal customers have more repeat business, lower customer-acquisition costs, and stronger brand value—all of which translates into better financial performance.

By providing the means to manage and coordinate customer interactions, CRM technology helps companies maximize the value of every customer interaction and in turn drive improved corporate performance.

In today's world, customers interact with an organization via multiple communications channels—the Web, call centers, field salespeople, dealers and partner networks. Many organizations also have multiple lines of business that interact with the same customers. The challenge is to make it easy for customers to do business with the organization the way the customer wants—any time, via any channel, in any language or currency—and to make customers feel that they are dealing with a single, unified organization that recognizes them every step of the way.

Why is CRM Important?

The benefits of CRM are clear: by streamlining processes and providing sales, marketing, and service personnel with better, more complete customer information, CRM allows organizations to build more profitable customer relationships and decrease operating costs.

  • Sales organizations can shorten the sales cycle and increase key sales-performance metrics such as revenue per sales representative, average order size, and revenue per customer
  • Marketing organizations can increase campaign response rates and marketing-driven revenue while simultaneously decreasing lead-generation and customer-acquisition costs
  • Customer service organizations can increase service-agent productivity and customer retention while decreasing service costs, response times, and request-resolution times

Across every sector and industry, effective CRM is a strategic imperative for corporate growth and survival.

We have the integration experience of Siebel with BSCS and SAP.

We have the integration experience of Oracle Applications with BSCS.

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